3 Ways to Get People to Buy Your Stuff

If you have ever seriously tried online marketing then you know it’s easier said than done to get people to buy the products you promote. However, there are a few things you can do to massively improve your chances of turning visitors into buyers. Here are 3 simple and effective tricks to get more people to convert!

3 Ways to Get People to Buy Your Stuff

Now lets we discuss about it in details.

1 Make sure your sales copy is active!

What does it mean to have active sales copy? Well, it’s all in the grammar! Don’t worry, you don’t need to try and remember everything you learned at school (although it can sometimes help). All you need to do to ensure that your copy is active is recognise that the subject of the sentence should be doing the action. Here are two quick examples of active and passive sentences:

Active:

The boy kicked the ball.

Passive:

The ball was kicked by the boy.

In the active example, the boy is at the beginning of the sentence and he is the one doing the kicking. The passive example puts the boy to the end and focuses on the impact to the ball.

It’s surprisingly easy to slip into the passive when writing sales copy and you should always go through it afterwards to double check. An active and passive example of sales copy could look something like this:

Active: We have sold our product to over 5000 companies worldwide.

Passive: Our products have been sold to over 5000 companies worldwide.

In passive sentences, like the one above, the object isn’t always necessary, so if you have a sentence which doesn’t mention the person doing the action, then it’s probably passive.

If you want a quick fix solution which will find and replace passive sentences for you then Grammarly is a great choice.

Happy customers spend less than unhappy ones!

One thing that people often forget about customers is that they are not always happy. In fact, many people spend more money when they are unhappy in the hopes that their purchase will bring them happiness. That’s why they call it retail therapy!

If you can target your audience by acknowledging their unhappiness then you can capitalise by providing a solution. What’s more, if they are not unhappy, you can attempt to remind them why they should be.

Obviously, you should do this indirectly and a good way is to use questions. By asking questions, you can make a person think about things and then mould them into feeling bad about how they feel. This sounds like an awful thing to do but charities do it all the time. When was the last time you saw a charity advert that made you feel good about yourself?

Other advertisers do it too, only often in a more subtle way. If an advert says that you should ‘celebrate your body’ and then shows you pictures of perfect models applying cream to their faces, what they are actually saying is ‘why don’t you look like this? You should! You should take better care of yourself. You’re a mess! Buy this and sort your life out.’

Adverts give us a feeling that we should aim to be more and when we see people on tv looking amazing we feel bad about ourselves. It’s deliberate and it works. It doesn’t mean literally telling people that they are a disgrace, it just means reminding them that they could do better. If you can get a person into this frame of mind and them offer them a product which seemingly provides a quick fix solution to that then you’ll find that they are far more willing to buy.

Use the Right Images

Using the right images may sound easy, but it really isn’t and it can take a long time to master. However, there are few dos and don’ts to be aware of. The first is that you shouldn’t use overused stock images or images which are too clearly stock images. Thanks to the sheer volume of advertising online, there are certain things that people have become overly exposed too and, as a result, they are immune to them. If you use a common stock image, people will glance straight past it. It also won’t enable your product to stand out.

One way to get your image noticed is to use something unique. One way of getting unique images is to commission them using freelance sites such as Fiver and UpWork. However, it’s best to trial and error which type of images work best first before you start splashing out.

Another thing to bear in mind is that your images should create some kind of emotion in the person viewing it. The only real test for this, to begin with, is to find something which you like or that catches your eye. You could even run a quick test by creating a composition of all the images you think might work so that you can view them all together. The one which your eye keeps being drawn to should then be your first choice.

For more advice on how to get customers to buy your products and for regular online marketing news, tips and tricks, check out ConvertingTeam’s blog. Their site is run by marketing experts who have years’ of experience creating high-converting affiliate campaigns and they offer bi-weekly advice across all areas of the industry.

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