Social media has become an essential part of people’s daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.
Given the importance of social media in customer’s lives, marketers and businesses gather to social platforms with the hope of connecting with their target customers. But, there is a content overload on social media, and the competition is very high. It can be challenging for you to reach out unless you have a clear social media marketing strategy. Our Social media lead generation agency in Bangalore focuses on all such obligations by following trends.
Staying up to date on the latest social media trends is crucial and it can help kindle your strategy and make you stand out in the crowd. Here are some social media trends that you need to be aware of for 2020 and beyond.
- Concept of hidden likes
As you know, Instagram has been testing hiding likes. This is a significant change that will have a meaningful impact on people in 2020.
For some people, likes are only vanity metrics that stop them from posting because “what if no one likes it? “The mindset is that if you don’t get enough likes, you’re not enough. Or your content is not sufficient enough. This mindset is dying off. Instead of focusing on increasing a “number,” people are now focusing more on growing meaningful relationships, or posting what makes the most impact on their communities or their business.
- Natural photos
People are loving about posting original images. Photos that don’t look overly edited. Photos that are not too “staged” but more taken “at the moment.”
Even though the photos look “natural,” people’s overall Instagram feed still looks cohesive and put together. They color coordinate, and they use a natural filter to appear more original. That is not to say splendidly edited photos and feeds are disappearing. A filter conveys an emotion, just as much as words or a beautifully captured photo have the power to make you feel.
- Long Captions
There are two types of captions on Instagram:
- Short and sweet, or Long (storytelling + micro-blogging)
- Extended captions are becoming more and more popular. Storytelling is the new “trend.”
People now use captions to “talk” to their followers, start conversations, and share what’s on their mind. They write as they speak to friends. People respond to extended captions and write comments. Words connect with people.
- The Rise of Text images
Text images are becoming more and more popular on Instagram.
- Sticky notes
- Notes in a notebook
The text has the power to communicate thoughts and ideas quickly. It also grabs people’s attention on the Explore page, which has mostly photos and videos.
LinkedIn is the go-to platform for B2B companies, with 97% of B2B marketers integrating LinkedIn into their lead generation strategy. While the LinkedIn code has been relatively easy to crack, its latest features present new opportunities for B2B marketers to master. Here are some of the trends that you should harness for higher Engagement.
- Increase Content Visibility with Hashtags
Hashtags have recently emerged as a popular LinkedIn trend. Taking a similar approach to its counterparts, LinkedIn allows users to include hashtags in their posts and search for appropriate ones. You will find all of these services at our Social media management company in Bangalore.
The most significant difference in using hashtags on LinkedIn versus on other platforms is keeping them minimal, readable, and focused. Make them extremely relevant to your content, company, and industry, and stick to no more than 5-6 hashtags per post. They can be used at the end of your status update or incorporated within the context of the job.
To give your LinkedIn posts a more original and branded touch, you can also get creative with custom hashtags that resonate with your target audience.
- Leverage Video for increased Engagement
LinkedIn has finally introduced video into its newsfeed. Unlike on Facebook, Instagram, and Twitter, though, live videos are not yet available on LinkedIn, but it does allow you to record a video directly within the platform.
- Optimize your video length
- Tell a story
- Use compelling visuals
- Speak to your audience’s emotions
- Maintain consistent branding
- Write detailed descriptions
- Add subtitles
Harness the Social Media Reach of your Employees every day; employees have conversations on social media, post about their company, and share pictures of their workplace. These pre-established habits can easily be tapped into for your LinkedIn marketing.
It’s a way to authentically deliver your message, boost employee engagement, and collect more qualified leads.
But empowering employees to share content to LinkedIn is not a “one-time” solution. Implementing a sophisticated framework in which employees are consistently provided with content and incentivized to share it takes time to plan and strategize.
- Sharing Content to LinkedIn Groups
Above all, LinkedIn is mostly used for career advancement. Individuals go on LinkedIn to get ahead in their job, expand their professional network, and seek industry knowledge. The best place to start on LinkedIn is with Groups.
The advantage of Groups is that it’s an established community for thought leaders and relevant prospects, meaning that your marketing team should be there too! Keeping a high profile on industry-relevant Groups offers an additional channel for distributing your content, engaging with members, building relationships, and so forth.
- Facebook Ad Costs Will Continue to rising
Facebook Ads are still pretty affordable for most marketers, but costs are increasing steadily year over year, and many advertisers are justifiably worried.
Why do costs keep going up? It’s a simple matter of supply and demand. Facebook currently has about 7 million advertisers, up from 4 million in 2016. But it hasn’t acquired new users to meet that growth, especially in the U.S. and Canada, where daily active users have been flat for a couple of years now.
If you’re concerned about the affordability of Facebook Ads, weigh the cost of acquiring new customers against their lifetime value. You’ll probably find that you’re still getting your money’s worth.
- AI, Automation & AR Will Be Used More
Facebook has been investing heavily in artificial intelligence (AI) to help improve the performance of advertising on the platform. Not all of the tools are there yet, but they are worth testing to see if they grow your ROI.
Campaign Budget Optimization (CBO): With CBO, you set your budget at the campaign level, rather than the ad set standard. Then Facebook uses that along with your bid strategy or highest return on ad spend (ROAS) to maximize your spending.
Automatic Placements: Instead of selecting your placements, Facebook will choose them for you, by running your ads on Instagram, Audience Network, and Messenger as well as Facebook and optimizing for cost.
- From News Feed to Stories Ads
After over a decade of Facebook’s News Feed being compatible with the platform itself, Facebook is turning the focus to Stories.
When Facebook initially launched Stories, a lot of people didn’t see the point. That’s what Snapchat and Instagram were for. But the numbers don’t lie as 500 million daily users were engaging with this feature.
Facebook Stories are full-screen photos, videos, and posts that are only available for 24 hours. Photos play for five seconds, and 20 seconds of video is supported. Live videos disappear after you stop broadcasting. And comments and likes are only visible to the poster.
The trend of new social platforms:
TikTok allows users to record 15-second videos and upload them for the world to see. The content ranges from comedy skits and dance routines to lip-syncing and pranks, it has spread like wildfire among younger audiences.
Examples of TikTok hashtag challenges include:
- ‘Haribo Challenge’ – Arranging hundreds of gummy bears as a crowd while Adele’s “Someone like you” plays in the background.
- ‘Fake Travel Challenge’ – Using everyday objects and pictures to mimic travel photos to comedic effect.
- ‘Raindrop Challenge’ – Adding dramatic visual effects that mimic a rain shower and halting the rain following music beats.
When Pinners are looking for new ideas, their first instinct is to come to Pinterest. It’s where they get inspiration, a picture of new possibilities, and plan for what matters most. And every time someone searches on Pinterest, they’re thinking about what they want to try next.
How digital marketing agencies follow these most advanced trends of social media to grow your business.
Digital marketing is not something that is exclusive for businesses with a lot of money at their disposal. Social media marketing agency in Bangalore use it too. Most digital marketing channels, like social media platforms, email marketing, and paid search, are considerably affordable. One thing to note about digital marketing is that it is volatile. Advanced approaches to existing methods and whole new methods are released every year, and this year is no different.
- Voice Search and Local SEO
- Live and Branded Videos
- Interactive Content
- Integrating digital and physical components
You always need to be updated with the latest digital marketing trends. Our social media marketing services in Bangalore aim to offer you the best solutions. This is how you can stay on top of your competition. If you hear about a new trend, you should start implementing it right away to your marketing. Your competitors might overlook it, and you’ve got a marketing value resolution right there.