How Does Google Ads Work?

google adwords

Online businesses are no joke. Running them is one hell of a task especially when you have to compete with marketing giants like Amazon that have an endless budget to fuel their advertising. The race is highly competitive to reach the first page of Google search results. Even with excellent SEO, trying to reach the first page may easily take months or even a year. This is where paid ads come in for the rescue. Google’s advertising service (Google Ad Words) allows businesses to display advertisement on Google’s search result pages and it usually appears at the top or bottom of a Google SERPs (search engine result pages). Google Ad Word use is a common and effective marketing strategy among businesses looking for sale boosters to get their first online customers.

Advantages of Using Google Ad Words

When it comes to advertising a business online, Google Ad Words is a powerful tool. Below are few of the advantages that businesses enjoy on Google’s paid marketing platform and that makes it so great:

  • Precise Targeting
  • Target Specific Devices
  • Pay Only For Results
  • Performance Tracking

Fact Break:

Businesses make an average of $2 for every dollar spend on Ad Words, as per Google’s Economic Impact report. It is widely believed that using Google Ad Words as your online marketing strategy is bound to bring you positive results but that is not always true for every industry. The only and best way to discover if Ad Words is going to be your thing and will be profitable for your business is it to give it a try.

Preparing for PPC

Pay per Click advertising is a powerful tool when used smartly. Before going into the process of making your Ad Words account, you must figure out your objectives. Having “more sales” is mostly the objective of most of the business. It is important to decide this at initial stages as online advertising will require you to be more specific.

In some real world, it will happen that someone visiting any business’s website for the first time will make a purchase. Online sales through any medium are dependent on nurturing a trustworthy relationship with your consumer. For this reason, Ad Words can be used for a number of objectives for a business, like:

  • Generating sales
  • Registrations
  • Email sign-ups
  • Lead Generation
  • Enhancing brand awareness and recall value

How to Set up Google Ad Words Account?

Step 1: Sign Up
Step 2: Set Your Budget
Step 3: Select Your Target Audience
Step 4: Choose a Network
Step 5: Choose Your Keywords
Step 6: Set Your Bid
Step 7: Write Your Ad
Step 8: Create your Ad

Running Multiple Ads

It is absolutely good to run multiple ads to focus on various objectives of a project/business and this can easily be done by running multiple campaigns at once. You can later find out which ones convert best for your business. Each campaign consists of several ad groups. Each ad group consists of similar keywords. The landing pages have a similar theme too. For example, for a lifestyle store, an ad group may be dedicated to dining tables while another dedicated to kitchen accessories. These ad groups focusing on different objectives of a single product can be included in the same campaign. The ad groups will share the same budget and location and device targeting settings in a single campaign. In case you want to target multiple locations or devices then create separate campaigns.

Campaign Evaluation

One of the biggest plus of using Ad Words is its tracking abilities. This will determine if the ad you just created is performing well or not. To do that, the first step is to choose a conversion source. The two most common ways of conversion for small businesses areas are:

  • Websites:When someone clicks your ad and visits your landing page, and performs the desired action.
  • Phones:When a mobile phone user calls you on the phone number mentioned in your ad or by clicking the call button on your website’s landing page.

Set up a Google Analytics account as a first thing with the defined goal on your website and then follow these additional instructions for setting up Google Ad Words conversion tracking.

You can also track conversions done through phone on your ads.

Tip: If your business relies heavily on phone calls than it is recommended to sign up for a third-party call reporting software as well.

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Google Ad Words is one powerful tool when it comes to getting new customers for small businesses. But if this platform is not used smartly, it can cost you some real advertising money, that also without bringing a reasonable return on Investment. The key to success lies in constantly testing your ads and optimizing them for better performance other than using the tricks mentioned in this blog post. 

For more information about the google ads please visit this link:

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